Patanjali Pahwa &Amp;Amp; Urvi Malvania

Stories by Patanjali Pahwa &Amp;Amp; Urvi Malvania

2016: How Sairat changed filmi rules

2016: How Sairat changed filmi rules

Rediff.com   2 Jan 2017

Sairat is the first Marathi film to cross Rs 100 crore.

Dangal beats Sultan at box office

Dangal beats Sultan at box office

Rediff.com   27 Dec 2016

Dangal has the potential to surpass the Rs 340 crore mark set by PK.

Dangal off to a promising start

Dangal off to a promising start

Rediff.com   25 Dec 2016

Made at a budget of Rs 75 crore, the film needs to make Rs 150 crore to break even and book profits.

2016: The year Hollywood gave Bollywood a scare

2016: The year Hollywood gave Bollywood a scare

Rediff.com   16 Dec 2016

Movies like Jungle Book, Conjuring 2 helped Hollywood capture its biggest share of the Indian box office this year. Can Bollywood keep up? Urvi Malvania reports.

Has India stumped Netflix and Amazon Prime Video?

Has India stumped Netflix and Amazon Prime Video?

Rediff.com   8 Dec 2016

Global OTT players are late to the party. Indian players like Hotstar and Hungama Play have surged ahead with customisations tailored for the Indian viewer.

'Arnab is a thought in the minds of people'

'Arnab is a thought in the minds of people'

Rediff.com   4 Nov 2016

'Physically, he is your boy next door, but attitude-wise, he is an evangelist who does not mind shouting from the rooftops to take a stand on a cause he believes in.'

Brands find it's not Mushkil to plug into KJo's Dil

Brands find it's not Mushkil to plug into KJo's Dil

Rediff.com   2 Nov 2016

Facebook, Airbnb, Paytm, eBay join the film's cast of brands, look to connect with young audiences.

What's cooking at the endorsement table

What's cooking at the endorsement table

Rediff.com   24 Oct 2016

The growing importance of all things culinary and the hunt for credible faces as brand ambassadors are adding more power to the chefs' elbow.

Amazon, Jio, Facebook, Star, Sony in IPL fray

Amazon, Jio, Facebook, Star, Sony in IPL fray

Rediff.com   19 Oct 2016

'The IPL is by the biggest sports property in the country and having it will give any digital video player an edge.'

'High-speed rail is a mistake for India'

'High-speed rail is a mistake for India'

Rediff.com   22 Aug 2016

Hyperloop concept was first released in 2013 by Tesla and SpaceX's Elon Musk as an alternative to high-speed rail

Brands court a new icon: Sindhu!

Brands court a new icon: Sindhu!

Rediff.com   20 Aug 2016

The Olympic silver medalist could charge between Rs 75 lakhs and Rs 1 crore per endorsement.

Medal win opens up brand endorsement gates for Sakshi

Medal win opens up brand endorsement gates for Sakshi

Rediff.com   19 Aug 2016

A bronze medal in wrestling gets brands talking about a potential endorser joining the ranks of past Olympics stars from India, Abhinav Bindra and Vijender Singh

Airbnb romances the Indian traveller

Airbnb romances the Indian traveller

Rediff.com   10 Aug 2016

The company brings its global campaign to India, looks for trust and a way to grow its business in the country

How brands are bringing it on at Rio Olympics

How brands are bringing it on at Rio Olympics

Rediff.com   8 Aug 2016

The organisers have become savvier about marketing the game.

Start-ups lean on temporary jobs to sail through tough times

Start-ups lean on temporary jobs to sail through tough times

Rediff.com   30 Jul 2016

With future prospects being difficult to predict, hiring for a short period is proving to be cost-effective

After Kohli, Ashwin strikes gold with 8 brands in the bag

After Kohli, Ashwin strikes gold with 8 brands in the bag

Rediff.com   26 Jul 2016

Off-spinner R Ashwin is matching Indian batsmen at their game

With cash running out, Housing.com faces trouble

With cash running out, Housing.com faces trouble

Rediff.com   12 Jul 2016

Currently, Housing.com makes Rs 1.2-1.5 crore a month, against a burn of Rs 10.05 crore.

Sequoia Capital remains bullish on Indian start-ups

Sequoia Capital remains bullish on Indian start-ups

Rediff.com   11 Jul 2016

Sequoia Capital might emerge as leading global investor in start-up space in the country, as funds from other sources dry up.

Bollywood's new box office trend

Bollywood's new box office trend

Rediff.com   7 Jul 2016

Disney's The Jungle Book has taken the box office by storm.

Will Sultan be Salman Khan's BIGGEST film?

Will Sultan be Salman Khan's BIGGEST film?

Rediff.com   6 Jul 2016

Advance booking and track record peg the film's opening collection at Rs 35 to 40 crore.